3 September 2021
The digital revolution, mainly the rise of digital commerce, was an innovation driver in the retail industry. For example, when the coronavirus pandemic hit, it not only changed how we interacted but the situation pushed even more retail customers online as the new norm was to turn to online channels for everything from food to clothes. Besides moving online, we see changes in consumer goods preferences, spending patterns, and new purchase channels.
With these consumer insights, MoneyMax rapidly came up with a new multichannel retail strategy to transform our customer interfaces for current and future business needs. MoneyMax extended its retail touchpoints from offline to online through the different e-commerce platforms like Lazada, Shopee, Qoo10 and also launched its own official MoneyMax E-Commerce platform.
With these platforms in place, MoneyMax provided its store presence to customers in the comfort of their own homes and devices. As a result, customers who were restricted by regulations brought about by the pandemic, can shop safely for MoneyMax products anytime and anywhere. Customers didn’t need to go out of their homes to collect their items, as home delivery service was made available.
During the pandemic, MoneyMax brought in-store experiences online through its Facebook Live sessions. Customers can now shop for their gold, jewellery, luxury bags, and luxury timepieces at their convenience 24/7. To personalize each session of Facebook Live, our retail sale executive conducts it in the different languages from Mandarin, English, Tamil, Malay to Tagalog. MoneyMax also collaborated with Mdada’s Celebrity Influencers for the sale of luxury bags and timepieces on Mdada Facebook Live.