MoneyMax was awarded winner of the Singapore Prestige Brand Award 2014 – Established Brands on 22 Oct 2014. The Singapore Prestige Brand Award (“SPBA”) honours homegrown brands that are managed effectively through various branding initiatives. It serves as a yardstick for SMEs to benchmark their brand equity against competitors. The “established brands” category encourages and supports companies that have been established between 6 to 30 years in Singapore.
Established in 2008, MoneyMax was named recipient of the prestigious award for two consecutive years, after a rigorous judging criteria based on brand concept, brand development and management, and brand performance. MoneyMax emerged as the overall winner of the SPBA 2013, Promising Brands. Over the last 6 years, MoneyMax has also embarked on an aggressive marketing programme and has launched several advertising campaigns on public transport, television as well as on print media.
We are very pleased to be awarded the SPBA. It reaffirms our ongoing and future commitment to build a brand that fulfills its promise to our customers. The modern pawnbroker believes in the importance of building a strong brand and constantly innovates itself as the leading financial service provider in Singapore.