COMPANY PROFILE

Southeast Asia’s
Trusted Pawnbroker
and Retailer

Company Profile

MoneyMax Financial Services Ltd. is a leading financial services provider, retailer and trader of luxury products in Southeast Asia. The Group provides both pawnbroking services as well as secured financing services to its customers. Established in 2008, MoneyMax has grown to become the largest pawnbroking chain in Singapore and Malaysia, with a network of over 100 stores.

At MoneyMax, we put our customers first and embrace innovation to deliver exceptional experiences. In 2015, MoneyMax revolutionised the pawnbroking industry by launching Singapore’s first online pawnbroking platform, enabling seamless shopping, selling, and appraising of valuables.

In 2018, MoneyMax expanded into automotive financial services industry with MoneyMax Leasing and MoneyMax Assurance Agency, providing one-stop solution for vehicle ownership and insurance. The Group also offers financing solutions for residential and commercial properties in Singapore. MoneyMax provides a diverse selection of new gold, diamond, and gemstone jewellery, as well as pre-loved luxury handbags and timepieces within its retail stores. With its diverse product offerings, MoneyMax has established itself as a one-stop destination for customers seeking pawnbroking, jewellery, and luxury items.

MoneyMax’s commitment to excellence has been recognised with multiple accolades including induction into the Singapore Prestige Brand Awards Hall of Fame in 2015. The Group was also named one of “Singapore’s Fastest Growing Companies” by The Straits Times in 2020, and awarded “Top Influential Brand” for Pawnbroking category in Singapore and Malaysia. Looking ahead, MoneyMax remains committed to setting new benchmarks in service excellence and expanding its reach across the region.

Board of Directors

From left to right: Mr. Lim Yeow Hua, Dato’ Sri Dr. Lim Yong Guan, Ms. Ong Beng Hong, Mr. Lim Yong Sheng, Mr. Ko Chuan Aun

Dato’ Sri Dr. Lim Yong Guan
Executive Chairman and Chief Executive Officer, Co-Founder

Dato’ Sri Dr. Lim Yong Guan is one of our co-founders and was appointed as the Executive Chairman and CEO of our Group on 9 October 2008. He was last re-elected on 27 April 2023. Since the Group’s establishment, Dr. Lim has been instrumental to the Group’s growth and continued success. As the Executive Chairman and CEO, Dr. Lim is responsible for the overall management, operations, strategic planning, and business development of the Group. He is also responsible for, inter alia, driving the operational efficiency of the Group’s work processes, monitoring the development and performance of the Group’s business, and identifying new opportunities for the Group’s expansion.

Dr. Lim serves as a committee member for the Singapore Pawnbrokers’ Association. In addition, he is actively involved in community and grassroots activities. Dr. Lim serves as the Chairman for Bukit Merah Community Centre Management Committee and Hua Yan Buddhist Society. He also serves as the Board Chairman for Bukit Timah Seu Teck Sean Tong, Chairman for Theng Hai Huay Kuan and Vice Chairman for Radin Mas Citizens’ Consultative Committee and Teochew Poit Ip Huay Kuan. He was awarded the prestigious Pingat Bakti Masyarakat or the Public Service Medal in 2015 and Bintang Bakti Masyarakat or the Public Service Star in 2021.

Mr. Lim Yong Sheng
Non-Executive Director, Co- Founder

Mr. Lim Yong Sheng is one of our co-founders and was appointed as an Executive Director of the Company on 9 October 2008. He was re-designated as a Non-Executive Director of the Company on 6 August 2015 and was last re-elected on 27 April 2022.

Having accumulated more than 30 years of experience in the jewellery industry, Mr. Lim currently serves as the Executive Director and Group CEO of SK Jewellery Group Pte. Ltd. and is responsible for its strategic planning, overall management, business development and marketing strategies. Prior to his appointment as the Executive Director and Group CEO of SK Jewellery Group Pte. Ltd., Mr. Lim was the Head of Branding and Marketing and Executive Director of the Group, where he oversaw and spearheaded the marketing strategy and brand management for the Group.

Mr. Lim obtained a Bachelor of Science in Electrical Engineering from the National University of Singapore.

Present Directorships in other Listed Companies:

Sarine Technologies Ltd

Mr. Lim Yeow Hua
Lead Independent Director

Mr Lim Yeow Hua was appointed as an Independent Director on 26 April 2024 and is the Lead Independent Director, Chairman of the Audit Committee and a member of both the Nominating and Remuneration Committees of the Company.

Mr. Lim has more than 30 years of experience in the accounting, tax, financial services and investment banking industries. Mr. Lim currently sits on the boards of a number of SGX-listed companies as independent director and chairman of the audit committee. Mr. Lim is a Fellow Member of the Institute of Singapore Chartered Accountants and an Accredited Tax Advisor (Income Tax and Goods and Services Tax) of the Singapore Chartered Tax Professionals. Mr. Lim is also a Senior Accredited Director of the Singapore Institute of Directors. Mr. Lim graduated with a Bachelor of Accountancy degree and obtained a Masters of Business Administration degree from the National University of Singapore in 1986 and 1992 respectively.

Present Directorships in other Listed Companies:

Q&M Dental Group (Singapore) Limited
Mencast Holdings Limited
Cortina Holdings Limited

Past Directorships in other Listed Companies Past 5 years:

Accrelist Ltd.
Revez Corporation Ltd.
KTL Global Limited
Eratat Lifestyle Limited (in liquidation)
KSH Holdings Limited
Oxley Holdings Limited

Ms. Ong Beng Hong
Independent Director

Ms Ong Beng Hong was appointed as an Independent Director on 26 April 2024 and is the Chairwoman of the Nominating Committee and a member of both the Audit and Remuneration Committees of the Company.

A practicing advocate and solicitor of the Supreme Court of Singapore, Ms Ong is currently Joint Managing Director and head of the Capital Markets and Banking & Finance division of Wong Tan & Molly Lim LLC and Director of WTML Management Services Pte Ltd. Ms Ong graduated from Kings College, University of London with a LL.B (Hons).

Present Directorships in other Listed Companies:

lntraco Limited
Civmec Limited

Mr. Ko Chuan Aun
Independent Director

Mr Ko Chuan Aun was appointed as an Independent Director on 26 April 2024 and is the Chairman of the Remuneration Committee, and a member of both the Audit and Nominating Committee of the Company.

In the past 30 years, Mr Ko has been very actively involved in business investments in the PRC market. He was previously appointed as a Member of the Steering Committee of Network China. In addition, he served as the Chairman of the Tourism Sub-Committee under the Singapore-Sichuan Trade & Investment Committee as well as Investment Advisor to the Fushun Foreign Trade & Economic Cooperation Bureau, PRC. Mr Ko once served as the Vice President of the Enterprise Singapore Society. He is currently the Vice President of the Singapore Koh Clan Association. He also serves as the Vice Chairman of Public Relation Committee under the Singapore-China Business Association. Mr Ko was awarded the Service to Education (Pewter) by the Ministry of Education in 2016.

Present Directorships in other Listed Companies: